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Free Competitor Analysis Template

The strategic framework our consultants use to track competitor pricing, features, and market position. Download as a printable PDF.

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A Comprehensive Framework for Market Intelligence

This isn't just a blank spreadsheet. It's a structured, consultant-designed framework for systematic competitive intelligence gathering and analysis.

Structured Data Fields

Track key data points including products, pricing tiers, target segments, marketing messaging, and key executives.

Qualitative Analysis

A dedicated section for SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to synthesize your findings into strategic insights.

Comparative Analysis

Includes a pre-built feature comparison matrix and a market positioning map to visually benchmark your product against the competition.

Competitor Analysis FAQ