Synthetic Data for Niche Insights
Unlock powerful research capabilities in a privacy-first world. Learn how synthetic data enables insights from sensitive information and hard-to-reach audiences.
Play video: Synthetic Data ExplainerResearch Without Risk
Synthetic data provides a powerful solution for balancing the need for deep insights with the imperative of data privacy.
Enhanced Data Privacy
Generate realistic data without using real customer information, ensuring full compliance with GDPR and CCPA.
Access Hard-to-Reach Audiences
Model niche or sensitive populations for whom real-world data collection is difficult or impossible.
Accelerated AI Model Training
Quickly generate large, balanced datasets to train machine learning models for predictive analytics.
The Synthetic Data Revolution in Market Research
Download our whitepaper on how generative AI is being used to create high-fidelity synthetic data, enabling privacy-safe analytics and research.
Download WhitepaperBalancing Privacy and Accessibility
Synthetic data fundamentally changes the trade-off between data utility and privacy risk.
Privacy Risk vs. Data Accessibility
How Innovators Are Using Synthetic Data
"Using synthetic data allowed us to test our new personalization algorithm without using any customer PII. It accelerated our development cycle by months and kept our legal team happy."
Dr. Evelyn Reed
Head of Data Science, HealthTech Firm
"We needed to understand a niche B2B segment but couldn't get a large enough survey sample. We used a small number of interviews to generate a larger synthetic dataset, which gave us the statistical power we needed for our market model."
Marco Vega
Strategy Lead, Enterprise SaaS
Related Insights & Methodologies
A Guide to Generative AI
Learn the core concepts behind the AI models that power synthetic data generation.
Navigating GDPR and Data Privacy
Understand the regulatory landscape that is driving the need for privacy-enhancing technologies like synthetic data.
The Rise of Privacy-Enhancing Technologies (PETs)
An exploration of the new technologies that are making it possible to analyze data without compromising privacy.
A Rapidly Emerging Market
The synthetic data market is small but growing exponentially as more companies recognize its potential for accelerating innovation while ensuring privacy. Early adoption is concentrated in highly regulated industries like finance and healthcare.
Global Synthetic Data Market Size
Synthetic Data Services
Explore the possibilities of synthetic data with our specialized research and modeling services.
Synthetic Dataset Generation
We can create a high-fidelity, privacy-safe synthetic version of your existing dataset for use in research and analytics.
Niche Audience Simulation
Model the behavior and characteristics of hard-to-reach audiences for product testing and market sizing.
Exploratory Market Modeling
Use synthetic data to quickly simulate market scenarios and test the potential of new product concepts.
Your Top Questions, Answered
Everything you need to know about using synthetic data in market research.
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