Sustainability as a Core Research Metric
The modern consumer is driven by more than price and quality. Understand the rise of sustainable, ethical, and purpose-driven purchasing decisions to build a resilient brand for the future.
Play video: Sustainability Research ExplainerIntegrating ESG Into Your Research
Our methodology moves beyond traditional metrics to incorporate a holistic view of your market impact.
Green Consumer Segmentation
Identify and understand consumer segments based on their environmental attitudes and purchasing behavior.
ESG Factor Analysis
Integrate Environmental, Social, and Governance (ESG) criteria into your market and competitive analysis.
Circular Economy Research
Analyze opportunities in product lifecycle, recyclability, and waste reduction to meet consumer demand.
The 2025 Conscious Consumer Report
Get our comprehensive 60-page report on how sustainability, ethics, and brand purpose are influencing purchasing decisions across five key industries.
Download ReportSustainability Now Outweighs Traditional Factors
Our latest multi-industry survey shows that for key consumer segments, ESG factors are now more important than traditional drivers like price and convenience in driving brand preference.
Importance of Sustainability in Purchase Decisions
How Industry Leaders Use Sustainability Insights
See how top brands are turning ESG research into a competitive advantage.
"Integrating ESG metrics into our consumer research gave us a completely new lens on brand loyalty. We identified a high-value segment of 'conscious consumers' we weren't effectively reaching."
Eleanor Vance
Director of Insights, CPG Brand
"We used sustainability research to guide our new packaging design. The result was a 15% increase in purchase intent and a major win for our corporate responsibility goals."
Kenji Tanaka
Product Manager, Food & Beverage
Related Methodologies & Guides
A Guide to ESG Data Providers
A comparative review of the top platforms for Environmental, Social, and Governance data.
The Psychology of Green Consumerism
An exploration of the behavioral science behind sustainable purchasing decisions.
How to Conduct a Product Lifecycle Assessment
A methodological guide to measuring the full environmental impact of a product.
The Mainstream-ing of Ethical Consumption
What was once a niche concern is now a majority expectation. Over two-thirds of consumers now report that a brand's social and environmental actions influence their purchase decisions. This trend is accelerating, particularly among younger demographics.
Consumers Influenced by Brand's ESG Actions
Actionable Sustainability Research Services
Turn your ESG goals into a data-driven strategy with our suite of research solutions.
Green Consumer Segmentation
Identify and profile consumer segments based on their sustainability attitudes and behaviors.
ESG Brand Perception Audit
Benchmark your brand's ESG perception against key competitors and industry standards.
Sustainable Product Concept Test
Test and optimize new eco-friendly product concepts before launch.
Your Top Questions, Answered
Everything you need to know about integrating sustainability into your research.
Build a Brand That Matters.
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