Rich Media for Richer Insights
Go beyond text. Leverage video, audio, and imagery to capture the authentic voice of the consumer and build deep, empathetic understanding of their world.
Play video: Rich Media Research ExplainerSeeing is Believing
Our methodology for rich media analysis turns unstructured video and audio into a powerful source of strategic insight.
Video-Based Qualitative Research
Capture authentic consumer stories, emotional reactions, and real-world context through video diaries and interviews.
Digital Ethnography
Observe and analyze behavior in natural online environments, from social media groups to gaming platforms.
AI-Powered Analysis
Use AI to analyze hours of video content, detecting emotions, transcribing text, and identifying key themes automatically.
The Empathy Engine: How Video is Transforming CX
Download our whitepaper on how leading brands are using qualitative video feedback to build deeper customer empathy and drive product innovation.
Download WhitepaperThe Power of Visual and Verbal Cues
Rich media provides an exponential increase in the depth of insight and emotional impact compared to text-based feedback alone.
Insight Depth & Emotional Impact Comparison
How Leaders Use Rich Media Insights
"Watching video diaries of customers using our product in their own homes was a revelation. We saw struggles and workarounds we never could have imagined. It completely changed our product roadmap."
Jasmine Patel
Senior Product Manager, Consumer Electronics
"We used to rely on survey data, but seeing the emotion on customers' faces when they talked about our brand gave us a whole new level of understanding. We built our entire new campaign around one of those video stories."
Leo Kim
Brand Director, CPG
Related Insights & Methodologies
A Guide to Qualitative Research Methods
Learn the fundamentals of qualitative research, including interviews and focus groups.
Digital Ethnography: Understanding Online Cultures
A deep-dive into the methodology of studying online communities and subcultures.
The Role of AI in Market Research
Explore how artificial intelligence is transforming every stage of the research process, from data collection to analysis.
Adoption of Video Research is Accelerating
The use of video-based qualitative research is moving from a niche technique to a standard part of the toolkit for insights teams. As analysis tools become more powerful and affordable, this trend is set to continue.
Enterprise Adoption of Video in Qual Research
Rich Media Research Services
Go deeper than text. Let us help you see and hear your customers in their own words and their own world.
Video Diary Studies
Commission a custom study to collect in-the-moment video feedback from your target customers.
AI-Powered Focus Group Analysis
We use AI to analyze video from focus groups, providing quantitative data on emotion and engagement.
Digital Ethnography & Community Insights
Gain a deep understanding of your niche audience by studying their behavior in their native online communities.
Your Top Questions, Answered
Everything you need to know about using rich media in your research.
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